{"title":"NEW RELEASES","description":null,"products":[{"product_id":"surge-boardshort-blue","title":"Surge Boardshort Blue","description":"\u003cp\u003eMade for the water and everything after.\u003c\/p\u003e\n\u003cp\u003eCut relaxed through the seat and thigh in a quick-dry stretch fabric that moves with you and dries fast. Throw it on for a surf, a swim or a lazy afternoon, then keep it on for whatever comes next.\u003c\/p\u003e\n\u003cp\u003eWater, street, wherever the day takes you.\u003c\/p\u003e","brand":"LUCIEN LABEL","offers":[{"title":"XS","offer_id":45790906581127,"sku":null,"price":95.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":45790906613895,"sku":null,"price":95.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":45790906646663,"sku":null,"price":95.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":45790906679431,"sku":null,"price":95.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":45790906712199,"sku":null,"price":95.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1136\/1415\/files\/09-10-2026-Lucien-Campaign_0371.jpg?v=1793180914"},{"product_id":"edge-swimmer-ember","title":"Edge Swimmer Ember","description":"\u003cp\u003eOur signature swimmer, built to move with you.\u003c\/p\u003e\n\u003cp\u003eMade from premium Italian nylon that feels smooth on the skin, stretches where you need it and keeps its shape swim after swim. A clean, supportive cut with a sharp line through the hip and coverage without the bulk.\u003c\/p\u003e\n\u003cp\u003ePool, beach, wherever the day takes you.\u003c\/p\u003e","brand":"LUCIEN LABEL","offers":[{"title":"XS","offer_id":46226049368199,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46226049400967,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46226049433735,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46226049466503,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46226049499271,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46226049532039,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1136\/1415\/files\/09-10-2026-Lucien-Campaign_0381.jpg?v=1792916721"},{"product_id":"edge-swimmer-azraq","title":"Edge Swimmer Azraq","description":"\u003cp\u003eOur signature swimmer, built to move with you.\u003c\/p\u003e\n\u003cp\u003eMade from premium Italian nylon that feels smooth on the skin, stretches where you need it and keeps its shape swim after swim. A clean, supportive cut with a sharp line through the hip and coverage without the bulk.\u003c\/p\u003e\n\u003cp\u003ePool, beach, wherever the day takes you.\u003c\/p\u003e","brand":"LUCIEN LABEL","offers":[{"title":"XS","offer_id":46226049630343,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46226049663111,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46226049695879,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46226049728647,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46226049761415,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46226049794183,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1136\/1415\/files\/09-10-2026-Lucien-Campaign_0123.jpg?v=1792734867"},{"product_id":"edge-swimmer-dune","title":"Edge Swimmer Dune","description":"\u003cp\u003eOur signature swimmer, built to move with you.\u003c\/p\u003e\n\u003cp\u003eMade from premium Italian nylon that feels smooth on the skin, stretches where you need it and keeps its shape swim after swim. A clean, supportive cut with a sharp line through the hip and coverage without the bulk.\u003c\/p\u003e\n\u003cp\u003ePool, beach, wherever the day takes you.\u003c\/p\u003e","brand":"LUCIEN LABEL","offers":[{"title":"XS","offer_id":46226049826951,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46226049859719,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46226049892487,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46226049925255,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46226049958023,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46226049990791,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1136\/1415\/files\/09-10-2026-Lucien-Campaign_0167.jpg?v=1792916772"},{"product_id":"essential-swimmer-dune","title":"Essential Swimmer Dune","description":"\u003cp\u003eYour everyday swimmer.\u003c\/p\u003e\n\u003cp\u003eMade from premium Italian nylon that's smooth on the skin and stretches where you need it. Fuller through the hip and front, it gives you more coverage while keeping a clean, streamlined shape. Simple, understated and made to wear on repeat.\u003c\/p\u003e\n\u003cp\u003ePool, beach, wherever the day takes you.\u003c\/p\u003e","brand":"LUCIEN LABEL","offers":[{"title":"XS","offer_id":46226050056327,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46226050089095,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46226050121863,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46226050154631,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46226050187399,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46226050220167,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1136\/1415\/files\/09-10-2026-Lucien-Campaign_0447.jpg?v=1792916976"},{"product_id":"essential-swimmer-ember","title":"Essential Swimmer Ember","description":"\u003cp\u003eYour everyday swimmer.\u003c\/p\u003e\n\u003cp\u003eMade from premium Italian nylon that's smooth on the skin and stretches where you need it. Fuller through the hip and front, it gives you more coverage while keeping a clean, streamlined shape. Simple, understated and made to wear on repeat.\u003c\/p\u003e\n\u003cp\u003ePool, beach, wherever the day takes you.\u003c\/p\u003e","brand":"LUCIEN LABEL","offers":[{"title":"XS","offer_id":46226050678919,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46226050711687,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46226050744455,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46226050777223,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46226050809991,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46226050842759,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1136\/1415\/files\/09-10-2026-Lucien-Campaign_0455.jpg?v=1792917039"},{"product_id":"essential-swimmer-azraq","title":"Essential Swimmer Azraq","description":"\u003cp\u003eYour everyday swimmer.\u003c\/p\u003e\n\u003cp\u003eMade from premium Italian nylon that's smooth on the skin and stretches where you need it. Fuller through the hip and front, it gives you more coverage while keeping a clean, streamlined shape. Simple, understated and made to wear on repeat.\u003c\/p\u003e\n\u003cp\u003ePool, beach, wherever the day takes you.\u003c\/p\u003e","brand":"LUCIEN LABEL","offers":[{"title":"XS","offer_id":46226050875527,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":46226050908295,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46226050941063,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46226050973831,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46226051006599,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46226051039367,"sku":null,"price":85.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1136\/1415\/files\/09-10-2026-Lucien-Campaign_0468.jpg?v=1792917115"},{"product_id":"lightning-tank-chalk","title":"Lightning Tank Chalk","description":"\u003cp\u003eBuilt for heat, made to be noticed.\u003c\/p\u003e\n\u003cp\u003eThe Lightning Tank keeps it simple and still stands out. A soft chalk tone, a clean LUCIEN chest print and open armholes that put the shoulders on show. Made from premium mid-weight cotton in a relaxed fit, it works just as well in the gym as it does on the street.\u003c\/p\u003e\n\u003cp\u003eRaw, versatile and quietly bold.\u003c\/p\u003e","brand":"LUCIEN LABEL","offers":[{"title":"S","offer_id":46226051104903,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":false},{"title":"M","offer_id":46226051137671,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46226051170439,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46226051203207,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46226051235975,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1136\/1415\/files\/09-10-2026-Lucien-Campaign_0434.jpg?v=1792917172"},{"product_id":"flash-tank-black","title":"Flash Tank Black","description":"\u003cp\u003eDark, sharp and impossible to ignore.\u003c\/p\u003e\n\u003cp\u003eThe Flash Tank brings an understated edge to a statement piece. Clean black cotton, bold LUCIEN artwork across the back and open armholes that put the shoulders on show. Made from premium mid-weight cotton in a relaxed fit, it's as ready for a session as it is for the street.\u003c\/p\u003e\n\u003cp\u003eRaw, purposeful and quietly striking.\u003c\/p\u003e","brand":"LUCIEN LABEL","offers":[{"title":"S","offer_id":46226051367047,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":46226051399815,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46226051432583,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46226051465351,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46226051498119,"sku":null,"price":79.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1136\/1415\/files\/09-10-2026-Lucien-Campaign_0415.jpg?v=1792917238"},{"product_id":"strike-tank-green","title":"Strike Tank Green","description":"\u003cp\u003eMade to be noticed.\u003c\/p\u003e\n\u003cp\u003eThe Strike Tank is a statement piece with real presence. Bold green, white embroidery that stands out and a cut that puts the shoulders on show. Made from premium mid-weight cotton in a relaxed fit, it's built to train in or to carry the whole outfit.\u003c\/p\u003e\n\u003cp\u003eRaw, expressive and distinctly LUCIEN.\u003c\/p\u003e","brand":"LUCIEN LABEL","offers":[{"title":"S","offer_id":46226051924103,"sku":null,"price":89.0,"currency_code":"AUD","in_stock":false},{"title":"M","offer_id":46226051956871,"sku":null,"price":89.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":46226051989639,"sku":null,"price":89.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":46226052022407,"sku":null,"price":89.0,"currency_code":"AUD","in_stock":true},{"title":"2XL","offer_id":46226052055175,"sku":null,"price":89.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1136\/1415\/files\/09-10-2026-Lucien-Campaign_0392.jpg?v=1792917508"},{"product_id":"ring","title":"Oasis Ring","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eLUCIEN × JULIO VILLARROEL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA contemporary open ring crafted in sterling silver, featuring two vibrant green tsavorites. Named for the green that appears where you least expect it, Oasis is a minimalist design that combines effortless elegance with everyday versatility.\u003c\/p\u003e","brand":"LUCIEN","offers":[{"title":"Small","offer_id":46346872520839,"sku":null,"price":499.0,"currency_code":"AUD","in_stock":true},{"title":"Medium","offer_id":46346872553607,"sku":null,"price":499.0,"currency_code":"AUD","in_stock":true},{"title":"Large","offer_id":46346872586375,"sku":null,"price":499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1136\/1415\/files\/Ver2-Ecommerce_LUCIEN_0285.jpg?v=1792917576"},{"product_id":"sydney-necklace","title":"Sydney Necklace","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eLUCIEN × JULIO VILLARROEL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSmoky quartz set in sterling silver. Warm, minimal, made to be worn every day. Designed with French designer Julio Villarroel.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"LUCIEN","offers":[{"title":"Default Title","offer_id":46226052448391,"sku":"LUC-JV-NECK","price":549.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/1136\/1415\/files\/09-10-2026-Lucien-Campaign_0498.jpg?v=1792917680"}],"url":"https:\/\/www.lucienlabel.com\/collections\/new-releases.oembed","provider":"LUCIEN LABEL","version":"1.0","type":"link"}